New logo…

080107-xeroxlogo-hmed-10a.hmedium (8k image)

Xerox Corp. unveiled a new logo Monday intended to scuttle its old image as a photocopier manufacturer and highlight its software, color printers and other technologically updated products.


  1. Erin said:

    This type of thing always amazes me. As a person in the graphic-design industry, so much thought is put into every little detail. I always like to hear what the reasoning for some of the choices are. Very cool. Thanks for sharing.

    January 8, 2008
  2. La said:

    The Xerox/Interbrand team settled on lowercase letters because they seemed friendlier, and on a deeper red and a thicker font, to stand out better on the Web and on high-definition television. They chose a ball to suggest forward movement and

    January 8, 2008
  3. Kay said:

    Seems like they always have to change something. I always wonder how much money some of these changes ultimately cost. Seems like a lot and in 5 years we will be back to XEROX- in red with no symbol. Oh well, as long as I still get paid what to I care.

    January 8, 2008

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