46664…

  • 46664 is Nelson Mandela’s global HIV/AIDS awareness and prevention campaign.
  • The 46664 campaign is an initiative to inspire individual and collective action towards an AIDS-free world. At its core, the campaign is about bringing hope and inspiration to all affected by HIV/AIDS. Thus 46664 raises awareness about the HIV/AIDS pandemic and the underlying issues that influence it, such as poverty, lack of education, gender inequality, lack of access to health facilities and the denial of economic opportunities.
  • 46664 (four, double six, six four) was Nelson Mandela’s prison number when he was imprisoned on Robben Island, off Cape Town in South Africa.
    He was jailed in 1964 for 27 years for leading the liberation movement against apartheid and for his impassioned stance on the rights of everyone to live in freedom. He was prisoner number 466, imprisoned in 1964. The Robben Island prisoners were never referred to by their names, but rather by their numbers and year of imprisonment – hence 46664 was Mr Mandela’s number.
  • He famously handed over the fight at a concert in Hyde Park, London, in 2008, with the words “It’s in our hands”.

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